01
Start with what’s already true.
Every project opens with a survey — the constraints, the audience, and the one thing that has to work.
01
Start with what’s already true.
Every project opens with a survey — the constraints, the audience, and the one thing that has to work.
02
Draw the line before the detail.
Structure comes first. Decisions made here are the ones that are expensive to reverse.
02
Draw the line before the detail.
Structure comes first. Decisions made here are the ones that are expensive to reverse.
03
Put it in front of real people.
Ship, watch, adjust. The work only becomes real once someone outside the room has used it.
03
Put it in front of real people.
Ship, watch, adjust. The work only becomes real once someone outside the room has used it.
04
Keep the good parts moving.
What works gets documented, reused, and handed forward so the next run starts further along.
04
Keep the good parts moving.
What works gets documented, reused, and handed forward so the next run starts further along.
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